Commercial agent
We sell your flowers in Europe — daily price-setting, key-account management, and direct relationships with the buyers who matter most.
LEARN MORECOMMERCIAL AGENT · AMSTELVEEN
From the world’s growers,
to Europe’s wholesalers.
We are the thin middle. Over one hundred top-tier farms across Kenya, Ecuador, Ethiopia, Colombia and the Netherlands reach European wholesalers and exporters through one Aalsmeer desk — daily prices, settlement on AI2 or the clock, and a pack line that ships ready for the cash-and-carry shelf.
WHAT WE DO
Three jobs.
One door.
Sales, shipping, and settlement — three separate trades that growers usually stitch together with three separate partners. We do all three ourselves, which is why a Naivasha rose can leave the farm on Tuesday and ring up on the clock in Aalsmeer on Thursday.
Logistics & quality
From your packhouse to the Aalsmeer auction floor in 36 hours. Cargo, cold-chain, customs and quality control under one roof.
LEARN MOREFinancial bridge
Weekly settlement in EUR. We carry buyer-side risk so growers get paid on time, regardless of what happens at the market.
LEARN MOREWHERE WE WIN
A middle-man worth keeping.
Most agents stop at brokering price. We go further: an in-house pack line, live cert tracking, and the back-office that lifts a good farm into a great account. Named provenance for the buyer, professional uplift for the grower.
01 · ON THE PACK LINE
Packed your way, ready for shelf.
Custom sleeves and printed hoezen, vase-life food sachets, bunch ratios and bossing — handled on our packing line in Aalsmeer to the wholesale buyer’s exact spec. The roll cage that leaves us is the one that lands at the cash-and-carry.
12+PACK FORMATS · IN HOUSE
02 · DATA & QUALITY
Every certificate, every stem, on the record.
Fairtrade, GLOBALG.A.P., MPS — we track it per harvest and surface it to buyers at the moment they decide. Quality scores roll up into a grower dashboard so corrective action lands before the next flight, not at the next audit.
11CERTS TRACKED · LIVE
03 · ADMIN UPLIFT
We raise the back office, not just the price.
Customs, phyto, KvK and EU paperwork done by our desk in Aalsmeer. We onboard top-tier growers and walk them through a year of cleaner books, faster shipments, and the certifications that open premium European accounts.
27GROWERS ON THE PLATFORM
OUR GROWERS
90 farms.
4 continents.
One handshake away.
AfricallaAfrifloraAgri FlowersAgri Lake RosesAkinaAlishaAlpha Flora / VBBAmorAPOLLO J.W. KNOPPERTAquilaAyanaBeauty LineBenev Flora LtdBilashaka FlowersBlooming Africa Ltd.Blooming InnovationsBloomingdale RosesBohemianC.J. van OortColour Crops/Florius BVCor DuDiyaElite FloraEnkasiti Ltd / B.S.I.Esmeralda FarmsEverfloraFlora DelightFLORES SAN JUAN S.AFontanaFrans Mans VOF+ 60 more →
HOW WE WORK
From your packhouse to the wholesale floor — in six days.
01 · DAY 0
Harvest & pack
At sunrise, the cutting crew works to the order book that went out the night before. Stems are graded, sleeved, and packed wet.
02 · DAY 1
Cargo flight
Cool-trucked to Nairobi, Quito or Bogotá. Cold-chain audited at hand-over. Boxes board the late-evening cargo wide-body.
03 · DAY 2
Aalsmeer arrival
Cleared, re-hydrated, quality-checked in our hall on Legmeerdijk. The roses that pass go straight to the clock.
04 · DAY 3–6
On the wholesale floor
Cash-and-carry halls, route-trade wholesalers and Aalsmeer exporters collect by truck. By Friday evening, your harvest is on its way to florists across Europe — sold one tier down the chain, not by us.
STORIES
